Persuasive Communication

This highly interactive and practical training programme will give you the skills to persuade and convince others with confidence and to develop your own, authentic convincing communication style.

The techniques you will learn in this training have been developed from a variety of psychology and neuroscience sources, as well as from leading researchers in communication and persuasion: Robert Cialdini, Daniel Kahnemann, Charles Duhigg, Dorie Clarke, Aristotle and many others.

Objectives

• Understand what makes an engaging communicator and how you can develop these skills

• Create an effective elevator pitch; understand how to convey your message with conviction and confidence

• Understand how to engage your audience to create interest in your propositions

• Analyse your communication and understand which key persuasive devices you need to work on

• Understand your interlocuteurs and adapt your communication accordingly

• Learn techniques for persuasion when talking to larger audiences, or in one-on-ones

Methods

• Practical application at each step of the programme

• Simulations, case studies, role-plays with feedback

• Interactive training with a lot of practice

Pre-requirements : B1 level in English

Duration : 2 days (or several shorter sessions online) 

Format : Small group, maximum 6 participants

Place : In-person at your premises, in-person at our office in Grasse or online (Zoom)